Event Details

Called "The Event of the Year by The Atlantan Magazine

Taste of Speed is known for hosting the most glamorous experiences, Fashion Shows and VIP Hospitality Events.

The Ultimate Lifestyle Experience

Taste of Speed delivers an uncompromising mission: provide VIP Guests, Celebrities and Sponsors an incredible, over-the-top, luxury lifestyle experience where they can mingle, engage and celebrate into the evening.


Red Carpet: The experience begins at the red carpet and is a chance for VIP Guests and celebrities to show off their high fashion ensembles plus have their photo taken near the Step & Repeat by the media.

Tastings: A selection of tasty delectable culinary delights and cocktails from across the city. Set in either bar or hostess table service.

Fashion: Image Rock Live is our ultra-glamorous fashion show that merges designers and gorgeous models showing off diverse threads and styles.

Brands: Guests with a needs for speed can enjoy a display of exotic cars, private aircraft, custom motorcycles and high-end watercraft. Not to mention an assortment of luxury watches and concierge services.

Party: This is where our guests relax to the sounds of our incredible musical entertainment playing a mashup of cool top 40 and jazz inside an elegantly decorated venue with beautiful appointed furnishings.

Sponsorship: Taste of Speed Luxury Lifestyle Experience has partnered with numerous exclusive luxury brands to offer a unique platform for successful branding activation's. Whether you're seeking to launch a product, create PR buzz or engage & connect with our affluent guests, our event will provide unmatched brand exposure in lavishly decorated surroundings.

Location: Peachtree DeKalb Airport

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Fund Raiser
SOCIAL RESPONSIBILITY: Our mission is to provide a unique platform that enables charitable giving and philanthropic outreach to good causes. The 3rd Annual Taste of Speed will benefit CAMP TWIN LAKES. CTL-4c_LtBkg-Vertical BBA Donation  

To see all photos, click one of the portfolio's below.

The Official Runway Fashion Show of Taste of Speed is Image Rock Live, Presented by Mercedes-Benz Buckhead. In 2015, the 2nd annual event was set to high energy music, gorgeous models and an actual airplane as a backdrop. For 2016, we're once again hosting an exclusive Couture Fashion Show featuring Gorgeous Models & Emerging Designers showing off diverse threads and styles.

Executive Producer: Cindy "RODEO" Steedle Image Rock Live Fashion Show
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Thank you for your continued interest in covering Taste of Speed Luxury Lifestyle Experience. The Media Center is committed to working with the emerging social media sector and independent reporters, columnists, journalists, bloggers and photographers who are capable of reaching wide audiences.

Once you have registered as a media personnel, you will receive direct access to the latest information related to the activities and events surrounding Taste of Speed.

Media Credentials must be applied for and will be issued in the applicant’s name. Please provide at least 10 days to consider your Media Credential request.

You may request media credentials by emailing the following information:

  • Your First & Last Name
  • Your Media Outlet
  • Your Target Audience
  • Type of Media
  • Your Phone Number
  • Your Email Address

Please understand that your request does not guarantee you will receive Media Credentials and that credentials are issued on a limited basis to working media only.



The Taste of Speed Luxury Lifestyle Experience is regarded as the premier event in Atlanta for automotive enthusiasts and luxury brands alike, to promote and preview the best products in excellence and style.

If the same holds true for your brand, product or service, then we invite you to explore partnership opportunities with us.

Some partners sponsor key events and activities and amenities for our affluent guests. Some Brands create special events that unite with the Taste of Speed calendar. And some donate auction items to help raise money for our charity. Our Marketing Team will work with you to tailor a partnership package that meets your goals and is mutually beneficial.

As a partner of the Taste of Speed Luxury Lifestyle Experience, you

Align your brand with excellence. You’ll share in the success of this world-class event.

Reach out to a select and focused market. The Taste of Speed Luxury Lifestyle Experience plays host to an affluent audience and aficionados of style, luxury and fashion.

Enjoy the many benefits of partnership. Our partners receive tickets to exclusive VIP activities and guest passes and programs to select events in quantities appropriate to their needs. Some partnerships include branding rights and special signage.

Contribute to a deserving children’s charity. With the support of our partners, Taste of Speed has contributed over $50,000 to local Atlanta children’s charity.

Partnership Contacts:

Cindy “Rodeo” Steedle



  • Ferrari Maserati Atlanta
  • Jim Ellis Porsche
  • Xfinity Comcast
  • American Express Open
  • Bhindi Jewelry
  • Deep Eddy Vodka
  • High Museum of Art
  • Car Tunes Atlanta
  • Commonwealth Proper
  • Bentley Atlanta
  • Digital Express Printing
  • The Real FIX Pizzeria
  • King Cigars
  • Signature Flight Support
  • Forest Hills Resort
  • Marriott Atlanta Buckhead
  • Helicopter Express
  • Butler Tire & Wheel
  • Granite Garage Doors
  • Atlanta Motorsports Park
  • Von Maur
  • Priority Jet
  • Abosult Vodka
  • The Atlantan
  • Little Alley Steak
  • duPont REGISTRY
  • Sassy Bitch Wines
  • Barnsley Resort
  • LeGair Brand
  • World of Beer
  • Salt Factory
  • Tamdhu Scotch
  • GB Model Group
  • Valentin Photography
  • Dimensional Design
  • BMW Centers of Atlanta
  • Onli Beverage
  • Jilly Cup Cakes
  • DASS Salon
  • Rossion Supercars
  • Jim Ellis Audi
  • Deep Eddy Vodka
  • Jet Linx Aviation
  • Motorcars of Georgia
  • Porsche Experience Center
  • 1920 Tavern
  • Kilchoman
  • Deep Eddy Vodka
  • Jim Ellis Maserati
  • Prive' Society
  • Rich E Vanzaire
  • Steve Hightower Salon


For partnership, exhibitor, vendor and participation opportunities, please contact us by completing the form below:


Tuesday, September 20, 2016  | 5PM – 7PM

Night of Tequila, Cigars & Cars! @

CIGAR CITY CLUB - 5006 Roswell Rd NE, Atlanta, GA 30342

Join us for an evening of amazing cars, fine tequila and cigar sampling. VIP Guests will enjoy a complimentary cigar in the VIP Area, Roca Patron tasting, car viewing, and live entertainment. A host of vehicles will be on display from BMW, Mercedes-Benz and Tesla.


Wednesday, September 21, 2016 | 10AM – 4PM

Tesla Test Drive Experience @

AC HOTEL BUCKHEAD – 3600 Wieuca Rd NE, Atlanta, GA 30326

Of all there is to experience in Atlanta, nothing stirs the senses like a little horsepower. Taste of Speed Luxury & Supercar Week has partnered with the new AC Hotel Buckhead to offer their hotel guests and invited VIP’s this complimentary opportunity to experience luxury driving in the heart of the South. Slip behind the wheel of the Tesla Model S and enjoy what this premium luxury automotive brand has to offer. Four vehicles will be available for dynamic drives, each with their own brand ambassador. You may RSVP to the a Telsa dedicated concierge team to personally book dynamic drive and answer any questions may have.


Wednesday, September 21, 2016 | 5PM – 8PM

VIP Tour & Tasting @

SWEETWATER BREWING COMPANY - 195 Ottley Dr NE, Atlanta, GA 30324

An exclusive event for VIP’s and partners to tour the brewery and taste the amazing craft beers of Sweetwater. Upon arrival, guests will delight in the display of luxury & supercars outside the brewery from BMW, Mercedes-Benz and Tesla.


Friday, September 23, 2016 | 5PM – 7:30PM

BMW Connoisseur Cocktail Reception @

AC HOTEL BUCKHEAD - 3600 Wieuca Rd NE, Atlanta, GA 30326

Located inside the new boutique hotel, AC Hotel Buckhead at Phipps Plaza, guests will enjoy a tasting of the premium brand Roca Patron and vibrant cocktails from the lobby bar. Culinary pursuits curated from Food The Food will include a selection of delicious delights from the restaurant Red Sky Tapas and desert station by The Sweetest Things. The reception will host a display of new BMW vehicles.



Saturday, September 24, 2016 | 6:30PM – 11PM

Jetport Experience  @

PEACHTREE DEKALB AIRPORT – 2007 Flightway Drive Chamblee, GA 30341

The red carpet Grand Finale gala is a very exclusive, one of a kind, luxury lifestyle event featuring many different branding experiences. Think of it as a private destination where you meet other like-minded, affluent people; you mix and mingle in an exclusive venue that has been transformed into high-end, lavishly decorated environment featuring state-of-the-art sound and lights, as well as a collections of the Worlds best brands including luxury & exotic cars, private jets, custom motorcycles, concierge services, high-end jewelry, plus culinary sampling and libations.